PartⅠ Organizing a Professional Trade Show展览篇
Chapter One Planning a Trade Show(项目策划)
Chapter Two Undertaking the aroject(接受任务)
Chapter Three Sales Promotion(招展阶段)
Chapter Four Pushing for Decision of Participation(催促参展)
Chapter Five Follow-up Services for Exhibitors(展商参展服务)
Chapter Six Reception Work On-Site(现场接待)
Chapter Seven Media Relations(媒体公关)
Chapter Eight After-show Work(展后总结)
PartⅡ Organizing a Professional Conference会议篇
Chapter Nine Association Meeting Planning(会议策划)
Chapter Ten Execution of the Meeting Plan(会议实施)
附录