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会展实务英语·口语(修订版)

作者:蓝星 冯修文

字数:282

页数:282

版次:

定价:32

ISBN:978-7-313-05959-8

出版日期:2011/01

图书简介

本书结合具体的会展实践活动,按照活动的先后次序和不同主题,分十个单元安排角色会话,使读者熟悉并掌握会展实务中的常用英语词汇和表达法。每个单元后还配有讲解和词汇练习,为读者答疑解惑,帮助读者进一步巩固学到的知识。本书还有配套的光盘,也是读者练习会展英语听力和口语的绝佳材料。

图书目录

PartⅠ Organizing a Professional Trade Show展览篇
Chapter One Planning a Trade Show(项目策划)
Chapter Two Undertaking the aroject(接受任务)
Chapter Three Sales Promotion(招展阶段)
Chapter Four Pushing for Decision of Participation(催促参展)
Chapter Five Follow-up Services for Exhibitors(展商参展服务)
Chapter Six Reception Work On-Site(现场接待)
Chapter Seven Media Relations(媒体公关)
Chapter Eight After-show Work(展后总结)
PartⅡ Organizing a Professional Conference会议篇
Chapter Nine Association Meeting Planning(会议策划)
Chapter Ten Execution of the Meeting Plan(会议实施)
附录