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新核心高职行业英语——商务英语

作者:顾秀梅,刘宝权

字数:204

页数:204

版次:

定价:32

ISBN:978-7-313-10801-2

出版日期:2014/01

图书简介

《商务英语》以国际商务活动为背景,以商务英语应用为主线,内容涉及商务工作中的求职面试、岗位职责、商务沟通、商务旅行、商务接待、商务会晤、商务演讲、商务谈判、商务营销、产品展示十个方面。通过本教材学习,学生会初步全面接触商务实践活动,并获得将英语技能运用到商务实践中的直接经验,为学生将来从事商务经济、外事外贸等专业工作打下必要的基础。

图书目录

Unit 1 How to Succeed in a Job Interview?
Unit 2 Do You Know Your Job?
Unit 3 How to Communicate Effectively in the Business World?
Unit 4 Do You Enjoy Business Travel?
Unit 5 Do You Know Business Receptions?
Unit 6 How to Arrange a Business Conference?
Unit 7 What is a Good Business Presentation?
Unit 8 What is a Negotiation?
Unit 9 How to Succeed in Business Marketing?
Unit 10 How to Make Product Presentations?
Reference Answers
Listening scripts
Glossary
References